JONATHAN MALONEY 1:1 MENTORSHIP
Jonathan Maloney speaking on stage beside the Jonathan Maloney Coaching 1:1 Mentorship logo. Vision. Strategy. Execution.

Vision · Strategy · Execution

You know what to do.
I'll make sure you do it.

1:1 mentorship for online coaches who are putting in the hours and not seeing it in the months. I work on you first. Then we build the business together, hand by hand, every single week. You will never be left wondering what to do next.

Apply for mentorship See the results

From total beginners to coaches doing consistent €10K months. 200+ coaches mentored.

NOW TAKING APPLICATIONS FOR THE JANUARY INTAKE

€3K → €10K
months, in 4 weeks
A 22-year-old coach, after his last mentorship didn't work.
0 → 55
clients
A fitness client who had never coached a single person.
15
new clients in one launch week
A launch we planned and ran together, start to finish.
200+
coaches mentored
From total beginners to coaches doing consistent €10K months.

Real coaches I mentor personally. Tap any result to see the full story. Yours will depend on the work you put in.

If this sounds like your week, keep reading

You're doing everything.
So why isn't it working?

I posted every day this week. A few likes from my mates.
Three calls booked. Two ghosted.
€4K last month. €1.8K this month. No idea why.
Clients finish the 12 weeks and disappear.
Everyone else on my feed seems to be flying.

And if you're honest with yourself…

You know exactly what you should be doing. You're just not doing it consistently.
You're watching another training, or waiting until it's perfect, instead of doing the thing that actually pays you.
And there's a voice asking: what if I take someone on and they don't get results?

And the whole time, it's costing you. The evenings. The weekends. Your head never switching off. The business was meant to give you freedom, and instead it's slowly stealing the joy out of the thing you love.

Here's the truth

It's not a strategy problem.
And you're closer than you think.

You don't need another course. You already know enough to build a €10K business. What's missing is the person who follows through on it, every day, when nobody's watching.

Most coaches I work with are two or three changes away, not twenty. Once you start keeping your word to yourself, the business gets simple. I've watched it happen over and over again.

2–3
CHANGES, NOT TWENTY

We don't rebuild your business. We find what you're not doing consistently, and we fix it together.

1
ROUTINE CHANGED

“I've got rid of loads of stress in my life, not by even changing that much, just by changing my routine.”

A coach I mentor

Every
STEP, WALKED WITH YOU

At no point will you not know exactly what to do, and exactly how to do it. That's my job.

FROM ONE OF OUR CALLS

A COACH I MENTOR"If we could just bottle this feeling and keep this forever, we'd be laughing."

ME"You can. All you do is don't break trust with yourself."

Jonathan Maloney in photoshoot condition after getting back in shape at 40

Back in shape after 40. Where it all started again.

Who I am

I've stood exactly where you're standing.

I was a PT for ten years, walked away from the industry, and came back at 40 when I got myself back in shape. A couple of months into online coaching, I found out how hard it is to get a business off the ground on your own. I doubted myself. I wasn't applying myself, I didn't believe it was possible, and there were parts of the business I just didn't want to do. So I did what I now tell every coach to do. I invested in myself: around €30,000 on mentors and business mentors. The biggest shift came when I linked the work to my values. Once I knew why each task mattered to me, I stopped avoiding it. Within a year, coaching was my full-time job.

Then I was headhunted to become a performance coach and mentor at Coaching Concierge Build. I've spent over three years there, mentoring more than 200 coaches: total beginners who'd never coached before, coaches with established businesses, and coaches doing consistent 10K months. I'm genuinely grateful for it. It's where I learned what I'm best at: finding the real bottleneck, which is usually fear, avoidance or procrastination, not the business.

I know how hard it is to figure this out on your own. That's why I'll only ever work with a small number of coaches, and why the one-to-one calls are the heart of it. That's where the breakthroughs happen.

Jonathan Maloney speaking to a room of men about turning their lives around
Jonathan Maloney with his coaching community at an in-person event, wearing the bars logo
In the room, not just on Zoom.
On stage, at events and with my own coaching community. This is the work I do with people every week.

The proof

What happens when you
build the coach first.

Two of the coaches I mentor personally. Before, the work and the result, straight from our recorded calls. Press play, then read exactly how we did it.

KEITH DOYLE · 1 MIN 57

From the railway to €12K months and his own gym.

MY PART IN IT
  • Built the man first. His routine, his standards, and the habits that were holding him back.
  • His vision blueprint, January 2025. Become a coach, open a gym, run more than one business. All of it happened within six months.
  • Rebuilt how he sells. From dreading sales calls to "now it's just natural", with outreach targets that brought in 20 clients in three weeks.
  • Scaled it with him. Tracking, retention and longer packages to €12K months, then the launch of his gym. I now mentor his gym manager too.
JOSH REID · 2 MIN 27

From €3K months and a mentorship that didn't work, to €15K months at 22.

MY PART IN IT
  • Structure first. His first 30 days were a morning routine, a daily operating system and high accountability.
  • Found the two things. The two parts of his business he wasn't doing consistently. Fixing them took him from €3K to €10K in four weeks.
  • Planned and ran his launch with him. €9.3K from pre-launch to Sunday night.
  • Kept raising the standard. Tracking, retention and now his first hire, a DM setter. €14.5K by October, now €15K months.

Edited from our recorded weekly calls and shared with Keith's and Josh's permission. Strong language muted.

Read Keith's full story, block by block+
Keith Doyle's Instagram profile, @kdcoach_
FITNESS CLIENT → COACH → GYM OWNER

Keith Doyle

@kdcoach_ · Strength, performance and fat loss coach
€0 → €12K
consistent months online
0 → 55
clients
€10K
gym month within 3 months
3 blocks
and still going
  1. WHERE IT STARTED

    Keith came to me as a fitness client. Before we ever spoke about business, we built the man. We got rid of the habits that were holding him back, got him into photoshoot condition and built a confidence and a belief in himself that he could achieve anything he wanted.

  2. THE TURNING POINT

    Then he told me he'd love to be a coach and teach what I teach. I took him through my vision blueprint so he could see the life he wanted in detail, and we set his action steps. He signed up for his PT course, finished it, and asked me to mentor him.

  3. FIRST SIX MONTHS
    Never coached → €5–7K months

    He had never coached a single client. By the end of his first block he was doing consistent €5–7K months, with the standards and systems to hold them.

  4. SECOND SIX MONTHS
    €7K → €12K months

    We scaled the offer, the content and the client acquisition, and kept service high while his client list grew.

  5. THIRD SIX MONTHS
    Consistent €12K months, plus a gym

    He opened his own gym and I helped him launch it. It hit a €10K month within three months of opening, while his online business held steady at €12K.

  6. TODAY

    He's seen the value so clearly that he now has me personally mentoring his gym manager too, so the gym keeps growing and hitting its targets while Keith and I take his online business to the next level.

"Last year I was working on the railway. I didn't know where this was going. Now I'm designing my life."

Keith, on one of our calls
Read Josh's full story, week by week+
22 YEARS OLD · €3K → €15K MONTHS

Josh Reid

@joshreidcoaching · Online fitness coach
€3K → €10K
in his first 4 weeks
15
new clients in one launch week
2×
client base in 6 weeks
€15K
months
  1. WHERE IT STARTED

    Josh was doing €3K months. He'd been in other mentorships before, but he was lost on how to structure his days and how to operate as the business owner he wanted to be.

  2. WEEKS ONE AND TWO

    We built the man first. A morning routine, belief, and a simple process for keeping his word to himself. That became the blueprint he operates from every day.

  3. WEEKS THREE AND FOUR
    €3K → €10K months

    We found the two things in his business he wasn't applying consistently, and we fixed them together.

  4. THE LAUNCH
    15 new clients in one week

    We steadied the ship, then planned and ran a launch together. He doubled his client base in six weeks.

  5. SINCE
    €15K months

    With his standards and systems holding, the months kept climbing.

  6. TODAY

    We're delivering a great service to every one of those clients and tightening the systems behind the scenes. Then we push again.

"When I look back from when I started with you to where I'm at now, my level of capacity of the work that I do has 10x."

Josh, on one of our calls

Josh had been in another mentorship before. In his words, that one was "make your video, send you a message… hope for the best." This one was "a whole life."

Josh Reid's Instagram profile, @joshreidcoaching

Straight from the messages

The wins, as they happen.

Message from a coach: your guidance through these last few years has absolutely changed my life
Message from a coach: five new clients this week so far, two paid in full, one split payment, one monthly, one deposit taken
Message from a coach: just signed two husband and wife couples, four clients from two phone calls
Message from a coach: finished on 4K yesterday, two 12 week programmes closed, two more calls to go
Message from a coach: big credit to you for the help and guidance, you haven't put me a foot in the wrong direction
Message from a coach: I'm really enjoying the work these days, it's like I hit another level recently

A few of the wins from the coaches I work with, shared with their permission. Every one of them put the work in. What you get out of this will depend on what you put in.

Apply for mentorship

How I get you there

Hand by hand.
Every single step.

I don't hand you a programme and wish you luck. I work on you, the person, until doing the work is just who you are. Then the business follows. Here's what that looks like.

The first 30 days

WEEK 1

See it clearly.

Your vision blueprint: the business and the life you're building, in detail. Then we find what's really been stopping you. Not what you think it is. What it actually is.

WEEK 2

Keep your word to yourself.

Your daily standards: your morning routine, your non-negotiables and a simple process for keeping the promises you make to yourself. This is where self-trust starts.

WEEKS 3 AND 4

Fix what matters most.

We look at your numbers together and find the two or three things that will move your business fastest. Then we build them together, on the call.

DAY 30

Feel the shift.

You know what you're doing every day and why. Your numbers are in front of you in OPERATE, the same system I run my own business on. And you've got proof, from your own actions, that you follow through.

Every coach is different, so the order bends to fit you. The principle never changes: you first, then the business.

Then, every single week

You get off every call knowing exactly what to do.

BEFORE THE CALL

Bring whatever's on your mind.

The win, the wobble, the thing you've been avoiding for weeks. There's no judgement here. Ever. I've seen it all, and I've been there myself.

ON THE CALL

We work through it together.

We find what's really holding you back. Anything you're unsure of, I walk you through, there and then. We don't just talk about the post, the offer or the system. We build it.

AFTER THE CALL

Clarity. Not another to-do list.

You leave knowing exactly what you're doing this week, what matters today and why. That loop in your head goes quiet.

And you're never on your own

Proximity breeds standards.

I run my own coaching business at €30K+ months, on the same standards I teach. You see exactly how I do it, and you build yours the same way.

Between calls

Send me the post, the DM, the offer or the sales call on WhatsApp, Monday to Friday. I'll tell you straight what to change.

The Friday clinic

A live session every week on what's working right now, and how to use AI so the business runs smoother.

OPERATE

The system I run my own business on: clients, payments, renewals and your weekly numbers, so you always know where you stand.

Apply for mentorship

Twelve months from now

The next year happens either way.

The only question is which version of it you get.

ON YOUR OWN
WITH ME IN YOUR CORNER
Still guessing what to post, and why it isn't landing.
Content that starts conversations, and a reason behind every post.
Months that swing up and down, and you never know why.
Your numbers in front of you every week, and months you can predict.
Still promising yourself you'll start properly on Monday.
Keeping your word to yourself, and trusting yourself again.
Working every evening, and your family getting what's left.
A business that runs on structure, and weekends that are yours.

Same twelve months. Same you.
The difference is who's walking it with you.

The programmes

Three stages.
One way of working.

Six months at a time. You start at the stage you're at, and in every one of them I work on you first: your standards, your self-trust, your follow-through. What changes is what we build next.

Every programme includes your weekly 1:1, WhatsApp support between calls, the Friday clinic and OPERATE. Tap a programme to see what we work on.

PROGRAMME ONE

Foundation

€0 to consistent €5K months

For coaches starting from zero, or who haven't been able to make it consistent yet.

What we work on+
  • You first: your standards, routines and self-trust
  • Your offer: what you sell, who it's for and how you price it
  • Your app set up properly, so clients get a premium experience from day one
  • Your programming: training and nutrition templates that are quick to build and get results
  • Your structure: a weekly rhythm for content, outreach, calls and coaching
  • Onboarding that makes a new client feel looked after in the first 48 hours
  • Check-ins: a process that keeps clients accountable and staying longer
  • Terms and conditions, contracts and policies so you're protected
  • Stripe and payments set up, including payment plans and failed payments
  • Your story and content that starts real conversations
  • DMs and sales calls that feel natural and convert
  • Your first 10 clients, and then the next 10
  • Plus everything else you need to run a full, efficient business
PROGRAMME TWO

Growth

€5K to €10K months

For coaches with a proven offer who want every month to look like their best month.

What we work on+
  • Lead generation: a steady flow of the right people every week
  • Launches planned and run with me, start to finish
  • Conversion: tightening your DMs, calls and follow-up
  • Pricing and higher-value offers
  • Retention and renewals, so clients stay and results compound
  • Results and testimonials: turning client wins into case studies that sell for you
  • Referrals and a system that brings in clients without extra content
  • Content strategy that builds authority, not just reach
  • Check-in systems that scale as your client list grows
  • Your numbers: weekly KPIs and targets, tracked in OPERATE
  • Time and capacity: protecting your energy as the business gets busier
  • A weekly rhythm that makes €10K months predictable
PROGRAMME THREE

Performance

€10K to €25K months

For established coaches ready to scale without the business swallowing their life.

What we work on+
  • Hiring: your first hires, from VA to assistant coach to sales
  • Building your team: roles, onboarding, training and accountability
  • Delegation and SOPs, so the business runs without you in every seat
  • Paid ads and boosting content to reach new audiences
  • Audience growth across Instagram, YouTube and email
  • Landing pages and funnels that capture and convert leads
  • Advanced acquisition: lead magnets, webinars, challenges
  • Financial visibility: profit, cash flow and what to reinvest
  • Your brand positioned at the top of your market
  • Scaling your service without dropping your standards
  • The CEO seat: leading the business instead of running every part of it

The revenue ranges describe the stage each programme is built for. They're not a guarantee: your results depend on the work you put in.

My guarantee

Keep your word.
I'll keep mine.

Follow through on everything you say you'll do for 90 days. Show up to every call. Complete every action we agree. Do the work between calls, not just on them.

If you've done all of that and you don't feel the shift, I'll keep working with you, free, until you do.

THE ONE CONDITION

You follow through on everything you commit to. Every call attended, every agreed action done, tracked each week. That's not small print. It's the whole point. Keeping your word to yourself is what changes everything else.

My promise to you

When you work with me,
you get me.

You don't need to have it all figured out. Bring the desire. Bring the ambition. Be willing to listen and walk this with me. I'll bring everything I've learned from hundreds of coaches and from running my own business, and I won't ever leave you guessing what the next step is.

So you get to run a business you love working on, with clients you love serving, and a life you actually get to enjoy.

Because there's no point building a successful business if you end up hating the life you've built around it.

Jonathan

Questions

Before you apply

I've done mentorships before and they didn't work. Why would this?+

Because information was never your problem. Following through was. We build your self-trust first, so you become the person who does the work and keeps doing it. And you're not doing it on your own. We build it together, every single week.

What happens when I fall off or have a bad week?+

You will, and that's normal. It's part of the work, not a sign it isn't working. One coach I mentor dipped straight after his best launch. We didn't panic and we didn't start again. We went back to his morning routine and his standards, and that month became his best month yet. Catching yourself quicker is a skill, and I'll teach it to you.

Which programme is right for me?+

We'll work that out together on our first conversation. It depends on where your business is now, not where you want it to be.

I'm brand new. Is it too early?+

No. Some of the coaches I mentor had never coached a single client when we started. Building the right habits from day one is far easier than fixing the wrong ones later.

Why only 20 coaches?+

Because I get to know every coach I work with: how they learn, how they operate and what's going on in their life. I can't do that properly with more than 20, so I won't.

How much time will it take each week?+

Your 45-minute call with me, the Friday clinic and the actions we agree on. Most of it is work you should be doing in your business anyway, just done properly.

Can you guarantee I'll hit a certain number?+

No honest mentor can promise a number. What I do guarantee is this: follow through on everything you commit to for 90 days, and if you don't feel the shift, I'll keep working with you, free, until you do. Every result on this page came from a coach who did the work.

What happens after six months?+

You leave with the standards, the systems and OPERATE running your business. If you're ready for the next stage, we can move into the next programme together, the way some of my coaches have, block after block.

How much does it cost?+

Each programme is a six-month commitment, and the investment depends on which one is right for you. We'll go through it on our call, once we both know it's the right fit.

20 coaches.
That's the limit.

I only take 20 coaches, because that's how many I can genuinely know. Applications are open for the January intake. When it's full, the next place opens when someone finishes their block.

I
APPLY

Six quick steps, about three minutes: where your business is now, your biggest challenge, where you want to be and how ready you are.

II
WE TALK

A straight, no-judgement conversation about you, your business and what you want your life to look like.

III
AN HONEST ANSWER

If I can help you, I'll tell you which programme and exactly how. If I can't, I'll tell you that too.

"Every coach I've mentored started where you are now. Unsure, but willing. That's all you need to bring. I'll walk the rest with you."

Jonathan

This isn't for you if you want someone to build the business for you, or you're looking for a shortcut.

It is for you if you've got the desire, and you're willing to walk it with me.

Apply for mentorship

Takes about three minutes. I read and reply to every application personally.

A year from now, you'll wish you'd started today.